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Anyone who has followed this industry closely for many years will tell you the two things that guarantee success is branding and perception. If the branding is spot on for the time and a perception is promoted heavily, then a product can literally fly off the shelves. We gamers are in general a solitary lot and view our industry from that insular position, overlooking the fact that the average consumer doesn't even know that games we love exist. These consumers know only of those things that are fashionable to know about. Apple have successfully plugged into that market and there is no reason why LBPVita can't do exactly the same.
What we, Tarsier and Sony need to understand and embrace is the fact that the majority of people out there don't even talk in terms of games; they talk in terms of 'Apps'. With that in mind, Tarsier and Sony MUST advertise the online community of LBPVita as an 'Apps' store. The word should be constantly associated with the community in order for it to filter through to the average person in the street. If this is done successful then LBPVita could become something of a phenomena.
People often buy really stupid games on phones just because they're 99p. Imagine if Tarsier and Sony could speak to these people. LBPVita is an 'App' store in waiting with experiences and standards that easily match (if not exceed) the quality of some of those phone games. This is an opportunity for branding that Sony and Tarsier simply can't afford to miss out on.
So please, when you advertise this fantastic game, make sure that you push the word 'App' HARD, along with the other important word FREE. We don't need advertising aimed at us here because we already now how wonderful this game is going to be, so aim those adverts at the 'trendies' and the 'fashion freaks' of this world and then LBPVita could and probably would become the phenomena it deserves to be.
Please, don't underestimate this very short and simple word. It has power out there in the bigger world.
LittleBigApps please